About Us

Our Story

Impress Creative and Editorial was founded in 2008, and was originally based in Kuala Lumpur before relocating to the world heritage site of George Town, Penang, Malaysia.

For many years our portfolio concentrated on all facets of editorial work, with a particular focus on high-quality publications on Southeast Asia. In 2020 we expanded our partnership to create a new kind of approach to the representation of a range of creative talents.

Today we are one of the fastest-growing full-service agencies specialising in writers and creatives, dedicated to delivering excellence through partnership.

Our work is guided by five principles.

Creative Ambition

We put the creative ambitions of our clients at the heart of what we do. We’re here to help people shape their ideas and get to where they want to be.

A Personal Approach

We believe in a personal approach to client relationships, based on long-term partnership and trust, working with our experienced team to open up potential.

Strategic Grounding

We work with clients to develop a creative and editorial strategy that maps out a clear road to success.

Into The New

We’re keen to break with conventions and embrace new thinking with our clients: unconventional ideas, lateral thinking, unexpected connections.


We’re focused on making things happen quickly and delivering real creative and editorial impact – and that means getting the right deals and pushing for the best for the people we represent.

Chammaine Tan 

Director of Impress Creative

Chammaine Tan is a curator, photographer and part-time manager at Gerakbudaya Bookshop Penang, and a director of Impress Creative and Editorial. 

Chammaine has a long-standing interest in the visual arts and literature. In 2020 she curated an exhibition for Rebecca Duckett-Wilkinson’s The Pattern Book, and is coordinating The Last Days Without Names: FORTUNES in Penang exhibition for Nicolas Havette, recipient of the first Penang Artist in Residence Award. 

As a photographer, Chammaine has a roster of commercial clients, has worked for international organisations such as the Commonwealth Foundation, and is developing a portfolio of her own creative images.

Gareth Richards 

Director of Impress Editorial

Gareth Richards is a writer, editor and bookseller. A former academic, he previously taught at Manchester University, the University of the Philippines and Universiti Malaya. 

Gareth is the founding director of Impress Creative and Editorial, the owner of Gerakbudaya Bookshop Penang, and co-founded the arts space Hikayat. 

He has been the editor for some of the leading scholars of Southeast Asia, specialising in the fields of history, anthropology, sociology, cultural studies, politics, performing arts and more. He has published extensively on photography, film, dance, literature and music. He is currently writing a book on the artist Ch’ng Kiah Kiean. 

Gareth also serves on the jury for the Penang Book Prize and Epigram Fiction Prize.